Pelikan

追求完美的精神，鑄造出充滿藝術生命的筆中極品。

　最早起始於1838年德國漢諾威， Pelikan為歐洲古勒萬納王族於1883年所接手而創立。Pelican是一種『鵜鶦鳥』，也是古勒萬納的家族徽記。Pelikan百利金便此為印記，以精密的技術，以及德國嚴謹的研究與追求完美的精神，鑄造出充滿藝術生命的筆中極品。

　Pelikan百利金在1929年製造出第一枝有別於一般活塞上墨系統並擁有專利的鋼筆，以合宜的價位和令人肯定的高品質，很快在市場上大獲好評而取得成功。

　Pelikan百利金在最早期的產品就以筆尖滑溜耐用，上水結構精密質優著稱，這樣的產品特色至今未變。即便是價位平價，特別設計給初學者使用的學習鋼筆，在筆尖、握位也都十分的講究，書寫上更是維持Pelikan百利金鋼筆一貫的流利感，可見Pelikan百利金在製筆的專注與用心。

History of the company Pelikan

1838──
　In 1832 chemist Carl Hornemann founded his own colour and ink factory in Hanover Germany. Here at Pelikan though we tend to consider the 28th of April 1838 as the founding date, as it was the date on the very first price list. All company anniversaries are therefore based on this date.

1842──
　On the 15th of June, Hornemann purchased some property in the Hainholz area of Hanover. The idea was to start production on a larger scale after previously having to cook and press the ink in a farmyard 30 km away from Hanover.

1863──
　Günther Wagner obtained the position of chemist and plant manager. He took over the company in 1871 and registered his family emblem, which showed a Pelican, as the companies logo in 1878. It was one of the first German trademarks ever.
　In order be able to deliver to Austria, which at the time controlled parts of northern Italy, the Czech republic, Hungary and Croatia, a factory was built in Eger that at a later stage then moved to Vienna.

1881──
　The production halls were enlarged. The company employed an additional 39 people and Fritz Beindorff. It was his job to visit customers in Austria, Russia and Italy.

1895──
　Fritz Beindorff then married Günther Wagner’s oldest daughter in 1888 and took over the company. Office products for copying, stamping, sticking and erasing were added to the assortment of the time. Due to the vast additions to the assortment, the production halls underwent large expansion.

1896──
　Pelikan started to produce Indian ink. The foreign companies that were at that stage dominating this market segment could not compete.

1901──
　This year saw the birth of Pelikan’s famous ink series 4001.
　In the previous year the companies 236 strong workforce achieved an amazing turnover of 1 million Gold Marks. 1904 saw the introduction of “Pelikanol” – a white adhesive paste. Up to the 1960’s this Product was a revolution in sticking paper.

1906──
　The company purchased property on the Podbielskistrasse. The area provided 13,000 m2 of office and production space.
　The then modern building, that is now a historically protected monument of the city of Hanover, was built after no further extensions were possible on the previous facilities.
　The turnover had now reached 2 million Gold Marks.

1912──
　Pelikan has been supporting the preparation of Art classes for years now. This was documented in the magazine entitled “Der Pelikan” that appeared for the first time in 1912. In this magazine, the opinions and ideas of well-known artists and teachers from Germany and abroad were published in the opening column of each edition. It showcased art lessons, techniques, materials and different art experiences. The magazine was published up to 1971.

1913──
　This year was the company’s 75th anniversary. The factories size was doubled and 1057 people were now employed. The turnover increased to 4.4 million Goldmark.

1929──
　This was the year in which the Pelikan fountain pen was born. It was well known for its trademark Green shaft, technically innovative ink flow and transparent ink window.
　The differential piston mechanism was a true revolution of its time.

1931──
　Pelikan released its first water colour paint box under the description 735 D/12. It was the first time that opaque watercolours became available to school pupils. It replaced the then popular transparent watercolours. The paint box was first Yellow on the outside with a coloured stripe and White on the inside. This was slightly modified in 1950 (see picture).
　It was Pelikan’s water colour paint box that has accompanied most German pupils through their school days.

1934──
　A cheaper version of the Pelikan fountain pen, now known as “model 100”, was released under the product description “Rappen”. A mechanical pencil was also released carrying the Pelikan brand name.
　In addition, this year saw the first release of PLAKA – the hobby/decoration paint that has remained popular even until now.

1938──
　The 100 year anniversary catalogue was designed by professor O.H.W. Hadank, the same man who redesigned the Pelikan logo to the shape that it would remain for the next 60 years. 3700 employees celebrated in Pelikan factories in Hanover, Vienna, Danzig, Milan, Barcelona, Bucharest, Sofia, Warsaw, Budapest, Zagreb, Buenos Aires, Rio de Janeiro, Santiago de Chile as in many of the delivery facilities abroad.
　The Pelikan fountain pen model 100N was released.

1950──
　The post war trauma came to an end. The big German industrial boom started. At this time Pelikan released the fountain pen model 400. It is easily recognised due to its Black and Green striped shaft. This model was to become the most popular fountain pen in its price range.

1960──
　The Pelikan school fountain pen “Pelikano”was introduced into the marketplace. This Product was developed with the assistance of handwriting educators and expertise fountain pen constructors. The advantages of its ink cartridge filling system and ergonomic form were so popular, that in months it became the most popular school fountain pen - always finding recommendation from teachers.

1972──
　Pelikan produced its first ink eradicator under the name “Tintentiger”. It was praised because it was an easy and clean method of erasing Royal Blue ink. In 1974 the name was changed to “Pelikan Tintenblitz” and in 1977 it became “Super-Pirat”. It is the most sold ink eradicator in Germany.

1973──
　It reached the stage where the Podbielskistasse facilities in Hanover could no longer be expanded. The writing instrument production was moved to Peine/Voehrum which is approximately 30 km to the east of Hanover. Up until today, Pelikan pens, painting and office Products are still produced there.

1974──
　Pelikan developed the simplified Handwriting for beginners in collaboration with educators from this field of expertise. It was here where the company first displayed its educational competence regarding Handwriting. Due to this, the role of the Pelikano fountain pen became even more vital.

1978──
　The companies legal form is changed from a GmbH into a AG (= with shares). The shares were divided within the Beindorff family and 46 other owners. The company’s balance sheet added up to DM 607.8 million.
　The company’s assortment was extended adding a wide range of Hobby and Game Products. There were also subsidiary companies producing office printers, projectors, data carriers, technical drawing aids and cosmetic products.

1982──
　The market was ecstatic. The excessive expansion of the assortment and a take over of the Photocopier Company Lumoprint in Hamburg finally resulted in insolvency. A reverse split of the shares in a ratio of 10:1 took place and Pelikan was taken over by Condorpart (Switzerland) in 1984.
　The company based mainly in Hanover was separated into various sub companies and parts were sold. Operations were from then onwards run by Pelikan International (later Pelikan Holding) in Switzerland. The Pelikan Holding AG – Zug/ Switzerland started trading on the Swiss stock exchange in 1986.

1993──
　In Autumn 1993 Pelikan’s first Limited Edition (based on the 800 series) is released under the name “Blue Ocean”. It was made in a Blue transparent colouring. A total of 5000 fountain pens were produced – 1000 were sold in an set with an additional ballpoint pen.

1995──
　The assortment of printing Products, inkjet cartridges etc. ended up becoming a separate division of distribution in 1994 which was then eventually sold to the American company Nucote in 1995.

1996──
　GOODACE SDN BHD, a company owned by Hooi Keat Loo from Malaysia, took over the majority of Pelikan Holding shares.
　Two years later the XVI Commonwealth games took place in Kuala Lumpur, Malaysia. To mark the occasion, the Pelikan Limited Edition Kuala Lumpur was released.

2000──
　Being one of the largest suppliers for retailers and superstores in Germany, Pelikan in this year resumed the distribution of Products from Pelikan Hardcopy. In doing so, Pelikan yet again began selling Products representing all individual areas of its core competence.

2003──
　On the 17th of March the company moved to its new office building on the Werftstrasse in Hanover. At around the same time, 125 years after its initial registration – the design of the Pelikan Logo has been altered and modified.

中文資料翻譯中，將陸續補上。

2008-05-24